Surrounded by secrecy, we caught up with the duo behind Honest Fashion. RAMCS and ALLdo (not their real names) who talk about their brand, the light bulb moment that came about from eating waffles and how the Ideas Fund has helped them to grow.
HonestFashion is a high end fashion brand. The company's focus is to provide high quality products, at honest prices, with every product personally designed based on the needs of customers.
Quality is the number one priority for HonestFashion and is what distinguishes it from other brands. HonestFashion aim to reinvent the idea of high fashion, by giving high value instead of high prices.
Honest designs, Honest prices, HonestFashion.
Using alias names is something they have decided upon in a bid to preserve their anonymity for as long as possible. This was a conscious decision to not advertise themselves, but rather their designs and work.
'We want people to solely judge us from our designs and not to get influenced by our appearance or personality.'
A business idea that started over waffles...
On November 14, 2019, RAMCS and ALLdO decided to order waffles. While talking about how amazing the waffles were, RAMCS said to ALLdO "Do you know what would be more amazing?" and described what his perfect shirt would look like and jokingly said "Imagine if we made a fashion brand selling these kind of shirts." And the rest is history... they started working on our idea on a daily basis and created HonestFashion.
Running a business...We asked RAMCS and ALLdO about running their own business. They told us the best aspect is the independence and flexibility that self-employment gives you and being able to push themselves, and each other, in order to reach full potential.
'learn how to quickly adapt and become versatile'
On the other hand, the worst aspect for them is the risk of failure that startups face. In order to overcome it, RAMCS and ALLdO decided to create unique designs to distinguish from competitors and unorthodox advertising tactics.
'The biggest takeaway from this experience is that we have to constantly switch roles in our business. Since we do not have any employees, we have to train ourselves and practice our skills in different areas of our business. Therefore, we learned how to quickly adapt and become versatile as individuals.'
HonestFashion has recently launched its e-shop (honestfashion.co.uk) and received its first orders whilst also finishing advertising campaigns and planning for the future. RAMCS and ALLdO have also been discussing extra measures to take to ensure that their identities remain secret.
How B-Enterprising helped HonestFashion...
Around a week after coming up with the business idea, RAMCS and ALLdO received an email from the B-Enterprising team advertising the Ideas Fund and applied with no hesitation. Perfect timing.
They successfully received funding which helped them to accelerate their idea and turned it into reality.
'Without it (funding), we would probably still be discussing what we are going to do with our idea.
Thanks to the funding, we were able to design and publish our e-shop (honestfashion.co.uk), buy the necessary equipment and advertising to boost our reputation.'
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