Selling online with Shopify and Facebook event - Reflecting on our latest event with Kat Smith

Welcome to our latest initiative, Selling Online with Shopify and Facebook.  Working with experts from Shopify and Facebook, students will learn to create and promote online stores for charity.

Having reviewed over 100 video applications, just 24 students were selected to take part.

The students will work in teams to set up a Shopify store for three special charities: LoveBrum, St Basil’s and Elephants for Africa

Each team will have a dedicated Shopify consultant to help them set up, customise and promote their store.

On Friday 15 October, the successful students met representatives from the three charities to learn more about them:

·        Love Brum are committed to creating a better Birmingham by supporting ‘hidden gem’ projects. St Basil’s is a Birmingham charity working with young people who are homeless or at risk of homelessness and...Elephants for Africa work in Botswana to find long-term solutions for the conservation of elephants.

Then Shopify took us through the nuts and bolts of building a Shopify store, including checking their blog for tips, tricks and ideas.

The three teams met the experts from Facebook on Monday 18 October to learn about advertising their Shopify stores online.  This information-packed session unravelled the mysteries of creating an advertising campaign and targeting an audience, including how online consumer behaviour can be tracked and influenced.

Over the next few weeks the teams will work with their charity and Shopify to create their new stores.  By the end of the project, students will have achieved the following fantastic additions to their CV:

·       Shopify Customer Badge Certification, Facebook Blueprint Qualification, Facebook Digital Marketing Associate status.

And, most importantly, these three exceptional charities will have functioning Shopify stores that will be handed over to them so that they can keep raising vital funds.

If you’d like to get involved with future events and projects, just keep an eye on our webpages and you can join our mailing list by emailing benterprising@contacts.bham.ac.uk