Birmingham Dogs Home Consultancy Challenge - by Kat Smith

I don’t know how she does it … Jodie has sourced another fantastic challenge for University of Birmingham students. 

This is a genuine chance for our students to leave a lasting legacy in Birmingham and it’s a real buzz to be part of it. You may have heard of the Birmingham Dogs’ Home, who rescue and rehome unwanted dogs, and their Healing Hearts campaign, to raise money for the Dogs’ Home’s new veterinary clinic.  Last year, they spent an eye-watering £230,000 on vets’ bills and the climbing costs prompted them to start thinking about running a clinic of their own. 

The vision was to create an on-site clinic to best meet the medical needs of newly rescued dogs and then look after their health for the rest of their lives because the needs of rescue dogs can be more specialised.  Not only will they be able to provide outstanding medical care to dogs in need, but they will also save an enormous amount of money by keeping veterinary care in-house.

 

So where do UoB students fit into this plan? 

The new clinic will need a name, a brand and the structure for a website. 

The staff and volunteers at the Dogs’ Home are passionately committed to their charity, its valuable work, and its place in our community.  They want the best for their new clinic and so they have asked UoB students to work in teams as marketing consultants. 

 Following our introductory session on 06 October, five teams of students have signed up for the challenge.  During the month of October, they will be researching their market and constructing their brand in time to present their marketing package to representatives from the Dogs’ Home in November. 

One of our teams could be about to change the face of Birmingham Dogs’ Home!

Written by Kat Smith, B-Enterprising Team