Meet the Sport Ex graduate behind the new home workout start-up - Ashley Jones (HighHealth)

A global pandemic has undoubtedly forced a change of behaviours for us all in everyday life and with gym and public spaces closed during repeated UK lockdowns, the challenge to maintain fitness has seen the inevitable rise of on-demand home fitness. We caught up with Sport and Exercise Sciences graduate Ashley Jones who graduated in last summer and has since gone on to created an online fitness service called HighHealth.

 

HighHealth offers subscribers unlimited access to online workouts and programmes tailored specifically to them and their goals. The workouts and programmes are designed to help subscribers achieve their long-term body/ weight goals and attempts to help them avoid any weight regain. The workouts involve using a heart rate monitor to ensure subscribers stay in the correct heart rate zone, therefore making sure that they work at the correct intensity throughout. This is designed to help subscribers optimise their training and avoid any over-training they might usually experience when doing other home workouts.

I came up with the idea of HighHealth after I did some research into the home workout industry. I couldn't find a competitor that offered personalised workouts and focused on the LONG-TERM success of its subscribers. The only way something like this was accessible to the world was to get a personal trainer or coach. However, getting a coach isn't for everyone, its often very expensive, way too intense, and frankly way too serious for some. 

This business is designed for workout lovers who want long lasting results, without having to pay for a coach. Subscribers simply take a questionnaire, and the website will produce a programme tailored to their goals, fitness levels and enjoyments. Each programme will show the subscriber a long-term plan that will guide them to the goals at the correct pace. Each workout is available in video format for subscribers to follow in real time. In addition, HighHealth helps with goal setting and the nutritional side, both of which are very important for the long last fitness results. We are available 7 days a week for all subscribers if they ever need any help with anything fitness or nutritional related. 

The hardest aspect of starting up your own business is understanding you must sacrifice instant satisfaction for long-term gratification. Very few start-ups will make you the money that a normal job would to begin with, you just have to believe that you will reap the rewards for your work later on. The best part about starting your own business is that you can do what you love, hard work becomes much easier when the goal/ vision is your goal/ vision. I wish I knew the complexity of business before I started. There are many aspects to a business that must all work correctly in order to make the business successful.

I have taken away a lot of knowledge regarding marketing, start-up, and sales during the early stages of HighHealth. These skills will be valuable in life, whether it will be in this business or another.

I have a huge passion for training and nutrition. I'm still at the very start of journey but one I hope to be in a position where I am helping thousands of people achieve their goals. I hope to have a positive impact on the obesity crisis and help all subscribers feel supported on their fitness journey. 

Visit the HighHealth website here

With thanks to Ashley Jones

Edited By Bob Lee, B-Enterprising Team