Friday, 6 December 2019

How women can use technology to change the game in creativity, hair and beauty.

Founder of Niyo Enterprise Oyinkansola (Oyin) Adebayo and Olaoluwa (Laolu)Dada have spent two years innovating and empowering women through their women focused brand that uses hair as a tool to economically empower women – Niyo Enterprise. 

Black Hairdressing has been used as a significant tool the Afro-Caribbean community, the creativity and culture around getting your hair done in the black community has opened doors for economic empowerment and career development for many. Oyin and Laolu took their social enterprise model business which provided training, teaching and empowerment events to black hair, beauty and business enthusiasts, and have innovated into a tech business. 

Whilst the company provided community workshops on how to braid and style afro-hair, the other half of the business serviced over 200 clients, through providing afro-hairdressing services, the founders were able to empathise and learn about the pain-points and concerns of their customers. All of this coupled with creating creative campaigns in the UK and in Nigeria on the identity of women through the lens of hair and have been featured in the black beauty and hair magazine on two occasions.

This is why Niyo Enterprise is innovating into an on-demand hair and beauty business. A machine trained technology that would use AI systems to provide on demand hair and beauty services via a virtual assistant app - where app booking system meets personal support and consultancy like ‘Siri’ does. 

Their own experiences as black women needing quality hair services in the midlands and the north England drove them to begin this development and look, they look forward to launching this App in the Autumn of 2020 whilst sharing their journey through their “Woke Up” Podcast

So, what better way to celebrate the innovation of tech and its impact on creative industries than to attend the Beyond Hair Summit? A black women’s summit for all things business, afro-hair and creativity. This year the event aims to help women understand the power of innovation in technology, hair & beauty and creative industries The Theme for Beyond Hair Summit 2020: The connectivity of digital technology to creativity, hair and beauty. 

The digital - age has been termed as threatening while also being a bridge to the future, the Beyond Hair Summit is a starting point for you if you want to kick-start your side hustle or for you to just be able to learn business tips that can be applied beyond the hair industry- tips that will help build a brand or business that thrives! 

The event is a perfect opportunity to network and connect with afro-hair enthusiasts, businesswomen, beauty influencer and tech-heads.  We guarantee you will pick-up tangible and practical skills for Business, Tech and Hair & Beauty experts. You will be empowered to build on your creative idea that you may already have or will have through a very actionable process only birthed through this event! 

We will be giving away a £1000 giveaway to a woman who can pitch the best enterprise idea, this will be a grant towards the development of their idea (only available to Gold ticket holders).


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