ZeZe Baby Wrap is a social clothing brand designed to offer handsfree style parenting, whilst acknowledging the cultural roots of the traditional clothing. Stacey Johns, MSc Health Economics and Health Policy, is the founder of the brand. They are giving back to charity through consistent donations of their profits, to support with projects in low middle income countries. Through creating an effective baby wrap that mimics the womb, Stacey is helping to deepen connections between mother and child, as well as allowing mothers to help other mothers in need.
Stacey was awarded the £500 bursary from the B-Enterprising team to get their ideas up and running. They have informed us that they started a charity that sought to improve health and social care infrastructure in low-middle-income countries. Their charity seeks to sustainably drive policy change that tackles the root causes of health, education and social inequalities as opposed to merely the consequences of inequalities. Stacey has a particular interest in obstetric health and the empowerment of children and parents/caregivers.
Stacey says that “my business is inspired by the successful footwear company Toms, my business sources and sells a variety of baby wearing products on e-commerce with a third of profits used to partner with an existing charity. These proceeds are used to fulfil projects in low-middle-income countries that:
- Cover the costs of school fees and school supplies for impoverished children
- Registration, renewal and access to relevant health insurance schemes and services for families with children living in poverty and burdened with disease
- Paying catastrophic medical bills for impoverished children and caregivers burdened with disease
- Build, re-build or renovate schools, institutions, churches, homes, and community areas in impoverished townships
- Provide monthly food bank access for impoverished families
The baby carriers are made from beautiful African Ankara wax printed fabric in keeping with the roots of babywearing origins. All baby carriers are ergonomically crafted to ensure:
- excellent back and shoulder support for the user through the even distribution of the baby’s weight
- provide a safe snug baby hold that mimics the womb
- optimise opportunities for carer and baby bonding and skin to skin
- promote Colic Relief
- close moments wherever and whenever handsfree allowing parents/users to effortlessly complete everyday tasks
- a perfect learning environment for babies to learn and observe speech patterns.
Stacey’s best bits of running their business have been:
- the autonomy
- pursuing their passion for giving
- a newfound confidence they have in themselves.
Stacey’s advice for early entrepreneurs out
there:
“An obstacle is just an obstacle; it is not a
stop sign or a reason to give up. It is an opportunity to learn the skills you
need to move your idea/business forward. Take pride in finding a solution.”
“I wish I was more aware of exactly how much
time, effort, motivation and sacrifice is essential to starting and running
your own business.”
ZeZe
Baby Wrap had a product launch in June 2024.